the Forge

Equity Partner

Adam Robinson

Adam covers commercial agency, as well as researching, creating, solving and managing projects to do with buildings, land and people.

He loves the scope and variety of commercial property, which touches on so many aspects of life, from work and travel to leisure and health.



“Treat others as you wish to be treated yourself.”

Equity Partner

Ian Webster

Ian has handled some of the biggest regional retail deals of the past decade and is working on yet more of them across the UK’s major cities and central London.

He advises retailers, landlords and investors on strategy and will tell you that deals get done in the right way by using common sense, tenacity, as well as some occasional humour.


“Buy cheap buy twice. Good advice is worth paying for.”

Equity Partner

Joe Baio

Joe is a partner in the investment team, where he is focused on providing strategic transactional advice to a wide range of clients, from institutional funds to private high net worth investors.

He has acted on the acquisition and disposal of a wide range of asset types, including: high street, retail warehousing, hotels, long-income, leisure and portfolios.

Joe is confident that the exceptional team at Forge can surpass client expectations, in an ever evolving and increasingly unpredictable economic and political environment.


“Just do it.”

Equity Partner

Jonathan Mills

Jonathan is one of the most active retail investment surveyors in the UK. He has over 15 years’ experience of acquiring and selling high street, shopping centre, food store and portfolio assets.

With a proven track record having advised on some of the most notable transactions within the UK retail investment market, Jonathan prides himself on transactional delivery and on his long standing relationships with his clients, many of whom he has worked with on repeated occasions.

He strives to provide considered, proactive and strategic advice, whether that be in regard to on / off market acquisitions, consultancy advice or disposal programmes.


“You miss 100% of the shots you don’t take.”


Chris Ward

Chris has totted up 15 years’ in commercial property, specialising in strategic asset enhancement, rent reviews, lease renewals, third-party work and leasing, always striving to get the most value from his clients’ assets.

For him, the best thing about the industry is that every day is different, bringing fresh challenges, introductions to new people and opportunities.


“I think you’re the same as me, we see things they’ll never see.”


Liam Jones

Liam provides leasing advice within the retail and leisure sector, helping clients enhance the value of their property ownerships. He’s advised on projects across all major UK cities, but specialises in central and greater London high street assets for institutional owners and private investors.

Liam believes that in business and in life, it’s important to be versatile and resilient, able to react quickly to an unpredictable property market and a changing world.


“Luck is a matter of preparation meeting opportunity.”

Graduate Surveyor

Harry Hill

Harry supports the agency and leasing consulting teams, as he works towards completing his APC.

He enjoys the open culture at Forge, where everyone is encouraged to share their point of view and teamwork is valued.

Every day is a learning day, as he observes his colleagues in action.




‘Don’t limit your challenges. Challenge your limits’